Athletic shoe company from France
Its quietest recent week still sits 1,411% above the old baseline. A news spike leaves the floor where it was.
Share of the last four months of extra attention that landed in its busiest seven days. High means a single story, not a trend.
How much of this topic's shape repeats every year. The annual cycle is estimated per topic and divided out before anything is measured.
Bot and scraper traffic is flat across the week. Anything with implausibly low day-to-day variation, or with no weekday/weekend pattern at all, is dropped before it reaches this page.
Long enough to separate this year's move from last year's level.
No second source yet. Common for consumer and culture topics, which do not show up in developer data.
Hoka is an American sportswear company that designs and markets running shoes. It was founded in 2009 in Annecy, France, and had been based in Richmond, California, United States, before it was acquired by Deckers Brands in 2013. Hoka first gained attention in the running industry by producing shoes with oversized midsoles, dubbed "maximalist" shoes, in contrast to the minimalist shoe trend that was gaining popularity at the time.