Starbucks drink introduced in 2017
Its quietest recent week still sits 68% above the old baseline. A news spike leaves the floor where it was.
Share of the last four months of extra attention that landed in its busiest seven days. High means a single story, not a trend.
How much of this topic's shape repeats every year. The annual cycle is estimated per topic and divided out before anything is measured.
Bot and scraper traffic is flat across the week. Anything with implausibly low day-to-day variation, or with no weekday/weekend pattern at all, is dropped before it reaches this page.
Long enough to separate this year's move from last year's level.
No second source yet. Common for consumer and culture topics, which do not show up in developer data.
The Unicorn Frappuccino was a viral drink released by Starbucks in April 2017. The drink, a créme frappuccino, released in select stores in North America. It was made with mango flavored syrup, pink and blue sour powders, ice, milk and whipped cream.